Jakarta Reuse Movement: An Attempt to Make Reuse Lifestyle More Accessible

Jakarta, 1 July 2022 – The Indonesian Plastic Bag Diet Movement (also known as Gerakan Indonesia Diet Kantong Plastik – GIDKP) and Zero Waste Living Lab (ZWLL) Enviu have introduced Jakarta Reuse Movement to create an ecosystem that supports the reuse lifestyle in Jakarta. This program aims to reduce single-use plastics (SUP) from daily products, which are still a major problem from daily consumption, such as food packaging, household product packaging and plastics from online food delivery services

Jakarta needs to increase its efforts to reduce single-use plastic. The city has had the regulation to ban plastic bags since 2020. After two years of implementation, the public awareness of reducing the consumption of SUP has increased. To achieve a 30% reduction of plastic waste in 2025, Jakarta needs to leverage the efforts to reduce SUP, other than plastic bags.

“In addition to banning plastic bags, the reduction of SUP waste can be tackled by pursuing a convenient and viable reuse system. The lack of access to reuse alternatives is believed to be one of the biggest barriers to adopting the reuse lifestyle. The Jakarta Reuse Movement seeks to enter the consumption chain by creating a system and educating people about the reuse lifestyle alternatives,” said Tiza Mafira, Executive Director, GIDKP.

“The initiative will benefit the environment greatly and make us all aware of the need to change for the better and reduce single-use plastic consumption. It is our responsibility to pass on the environment we live in to our children and grandchildren in the future. We, as Jakartans, therefore, value this movement. I am grateful for the launch of the Jakarta Reuse Movement,” said Anies Baswedan, Gubernur DKI Jakarta.

Collaborating with GIDKP is ZWLL Enviu, a venture builder that kick-starts impact-driven companies aimed at creating environmental and social impact.

“Food packaging, household product packaging or disposable cutlery are polluting Jakarta’s waters. Even though it seems more economical, single-use packaging waste is difficult to recycle, thus increasing the cost of local waste management and reducing the quality of our environment. The Jakarta Reuse Movement provides first-hand experience of reuse alternatives with Enviu’s world-changing companies,” said Darina Maulana, Indonesia Program Lead, Zero Waste Living Lab, Enviu.

Enviu’s tech-based startups participating in the movement are QYOS, Koinpack and ALLAS. QYOS is a startup that provides automatic refill machines for household products in shops near the housing complex. Koinpack operates a tech-enabled reusable packaging system for consumer goods on a deposit and reward model to replace sachets and other types of single-use packaging. ALLAS is the first circular food delivery packaging in Jakarta.

“Together with our ventures, we would like to showcase that the reuse lifestyle is attainable and can be for everyone and stakeholders, including producers, retailers and consumers. The Jakarta Reuse Movement will be monitored regularly with the hope that we can expand the implementation to areas surrounding Jakarta and with more stakeholders on board,” said Darina.

“Stakeholder collaborations are essential to creating a massive reuse ecosystem. This massive change needs the involvement and commitment of all stakeholders. Government as the regulator; manufacturers, retailers, and other enterprises as business sectors, also the civil society as consumers,” enclosed Tiza.


The Indonesian Plastic Bag Diet Movement (GIDKP) is a non-profit organization which has received various awards for its efforts to create a single-use plastic-free Indonesia. Through advocacy, collaboration and education, GIDKP has succeeded in encouraging more than 70 cities/districts to ban the use of single-use plastics. In 2016, together with the Ministry of Environment and Forestry, GIDKP initiated the “Kantong Plastik Tidak Gratis” (#Pay4Plastic) movement across Indonesia. Up to 55% of plastic bags were reduced as a result of this movement. GIDKP has received several awards, including the Mental Revolution Award from the Government of Indonesia in 2019 and the United Nations Ocean Hero award from 2018. GIDKP’s activities were also featured in two documentaries, including an Emmy Award-winning film, The Story of Plastic (2019), and Pulau Plastik (2021).


About Zero Waste Living Lab

Zero Waste Living Lab is a program from Enviu, a startup studio that develops consumer-driven solutions that desirable, and viable in the market with local entrepreneurs and venture builders. Because scalability and replication are connected in their DNA, the venture that ZWLL is building is designed to make an exponential impact on reducing plastic waste upstream. Founded in 2019, we launched seven businesses that had an immediate impact and pushing the Indonesian market towards zero-use plastic waste, from the source.

For more information, kindly contact:
Elvina Wijaya | E&CPR | elvina@encpr.com | 0811 8607 817


Tiza Mafira

Executive DirEctor

Tiza has led Diet Plastik Indonesia, and co-founded it, since 2013. She feels grateful that the environmental law knowledge she learned in college can be used to make changes. In her spare time, Tiza enjoys making doll houses out of cardboard for her children and doing water sports. Tiza is an alumna of the Faculty of Law, University of Indonesia (2002) and Harvard Law School (2010).

Tiza Mafira

Executive DirEctor

Tiza memimpin Dietplastik Indonesa, dan turut mendirikannya, sejak 2013. Ia merasa bersyukur ilmu hukum lingkungan yang dipelajarinya ketika kuliah dapat digunakan untuk membuat perubahan. Pada waktu senggang, Tiza senang membuat rumah boneka dari kardus untuk anak-anaknya dan melakukan olahraga air. Tiza adalah alumna Fakultas Hukum Universitas Indonesia (2002) dan Harvard Law School (2010).