Jakarta Reuse Movement: Initiative to Create a Reuse Lifestyle

Jakarta, 1 July 2022 – The Indonesian Plastic Bag Diet Movement (GIDKP) and Enviu’s Zero Waste Living Lab (ZWLL) present the Jakarta Reuse Movement to create an ecosystem that can support a reuse lifestyle in Jakarta. This program aims to reduce single-use plastic from everyday products which is still a major problem, such as food packaging, household product packaging and plastic packaging from online food delivery services.

DKI Jakarta needs to increase efforts to reduce single-use plastic. The DKI Provincial Government has had a regulation banning plastic bags since 2020. After two years of implementation, public awareness of reducing single-use plastic consumption is increasing. To achieve a 30% reduction in plastic waste by 2025, Jakarta needs to utilize efforts to reduce single-use plastics, other than plastic bags.

“After implementing the ban, the reduction in single-use plastic waste can be overcome by implementing an easy and affordable reuse system. The lack of access to alternative reuse systems is believed to be one of the biggest barriers to adopting this lifestyle. “Therefore, the Jakarta Reuse Movement intervened by educating the public about alternative reuse lifestyles,” said Tiza Mafira, Executive Director, GIDKP.

“God willing, this activity will provide many benefits for the environment and make us all aware to start changing and reducing consumption of single-use plastic. In the future, we must be able to pass on the environment we live in to our children and grandchildren. Therefore, this movement is important for all of our awareness, the awareness of all Jakarta residents. “I would like to express my gratitude for holding the Jakarta Reuse Movement,” said Anies Baswedan, Governor of DKI Jakarta.

Collaborating with GIDKP is ZWLL Enviu, a venture builder that provides support for startups that want to make an impact on the environment and community.

“Food packaging, household product packaging or disposable tableware still pollute Jakarta’s waters. Even though it looks more economical, single-use packaging waste is difficult to recycle, thereby increasing local waste management costs and reducing the quality of our shared environment. “The Jakarta Reuse Movement makes it easy to adopt a reuse lifestyle with the support of the Enviu portfolio which consists of startups with the ambition to change the world,” said Darina Maulana, Indonesia Program Lead, Zero Waste Living Lab, Enviu.

Technology-based startups built by Enviu and participating in this movement are QYOS, Koinpack and ALLAS. QYOS is a startup that provides automatic refill machines for household products in shops near housing complexes. Koinpack operates an innovative reusable packaging system to replace sachets and other types of single-use packaging by providing deposits and incentives. ALLAS is the first sustainable online food delivery packaging provider in Jakarta.

“Through this initiative, we want to show that a reuse lifestyle can be a real and easy choice for everyone and related stakeholders, such as producers, retailers and the public as users. “The Jakarta Reuse Movement will be monitored regularly with the hope that its implementation can be expanded to areas around Jakarta along with more stakeholders,” said Darina.

“Stakeholder collaboration is critical to creating a massive reuse ecosystem. This massive change requires the involvement and commitment of all stakeholders. Government as regulator; “producers, retailers and other companies as the business sector, as well as the public as consumers,” concluded Tiza.


The Indonesian Plastic Bag Diet Movement (GIDKP) is a non-profit organization incorporated as an association that has received various awards for its efforts to realize a single-use plastic-free Indonesia. By taking an advocacy, collaboration and education approach, GIDKP has succeeded in encouraging more than 70 cities/districts to ban the use of single-use plastics. GIDKP was the initiator of the “Not Free Plastic Bags” (#Pay4Plastic) trial in 2016 throughout Indonesia together with the Ministry of Environment and Forestry, which succeeded in reducing plastic bag consumption by up to 55%. GIDKP has received various awards, including the Mental Revolution Award from the Indonesian Government (2019) and the UN Ocean Hero 2018 appreciation from the UN. GIDKP’s activities were also covered in two documentary films, namely The Story of Plastic (2019) which won the Emmy Awards and Pulau Plastik (2021).

About Zero Waste Living Lab
Zero Waste Living Lab is a program of Enviu, a startup studio that develops consumer-based, market-viable solutions with local entrepreneurs and entrepreneurs. Because scalability and replicability are linked in their DNA, the venture ZWLL is building is designed to make an exponential impact on reducing plastic waste upstream. Founded in 2019, we have launched seven businesses that have a direct effect and push the Indonesian market towards zero single-use plastic waste at the source.

For further information, please contact:

Renata Vania | rvania@dietkantongplastik.info | 08111851142


Tiza Mafira

Executive DirEctor

Tiza has led Diet Plastik Indonesia, and co-founded it, since 2013. She feels grateful that the environmental law knowledge she learned in college can be used to make changes. In her spare time, Tiza enjoys making doll houses out of cardboard for her children and doing water sports. Tiza is an alumna of the Faculty of Law, University of Indonesia (2002) and Harvard Law School (2010).

Tiza Mafira

Executive DirEctor

Tiza memimpin Dietplastik Indonesa, dan turut mendirikannya, sejak 2013. Ia merasa bersyukur ilmu hukum lingkungan yang dipelajarinya ketika kuliah dapat digunakan untuk membuat perubahan. Pada waktu senggang, Tiza senang membuat rumah boneka dari kardus untuk anak-anaknya dan melakukan olahraga air. Tiza adalah alumna Fakultas Hukum Universitas Indonesia (2002) dan Harvard Law School (2010).